I'm not Superman.

Posted by Fred | Posted in , | Posted on 16:30

Tired in handling everything by myself.


I'm not Superman and I deserve to take a break.


The feeling of successful, fulfillment, being cared, self satisfaction, appreciation.... 


Why I can't obtain any of them in this semester?

I'm seriously tired and motivation is required...


Beggar's Marketing Strategy

Posted by Fred | Posted in | Posted on 17:33

0

On such a hot afternoon, I'm settling my assignment and getting frustrated. When log in in to Facebook I saw an article titled "乞丐的《市场营销学》让我惭愧!!" translated as Beggar's Marketing Strategy made me felt shamed on myself.


To fulfill my curiosity, I went through the article and below is the article I copied from the site.

“先生.. 行行好,给点吧。”
我一时无聊便在口袋里找出一个硬币扔给他并同他攀谈起来。
乞丐很健谈。
“.. 我只在华强北一带乞讨,你知道吗?
我一扫眼就见到你。在茂业买Levi’s,一定舍得花钱 ..”
“哦?你懂的蛮多嘛!”我很惊讶。
“做乞丐,也要用科学的方法。”他说。
我一愣,饶有兴趣地问“什么科学的方法?”
“你看看我和其他乞丐有什么不同的地方先?”
我仔细打量他,头发很乱、衣服很破、手很瘦,但都不脏。
他打断我的思考,说:
“人们对乞丐都很反感,但我相信你并没有反感我,这点我看的出来。
这就是我与其他乞丐的不同之处。”
我点头默认,确实不反感,要不我怎么同一个乞丐攀谈起来。
“我懂得swot分析,优势、劣势、机会和威胁..
对于我的竞争对手,我的优势是我不令人反感。
机会和威胁都是外在因素,无非是深圳人口多和深圳将要市容整改等。”
“我做过精确的计算。这里每天人流上万,穷人多,有钱人更多。
理论上讲,我若是每天向每人讨1块钱,那我每月就能挣30万。
但是,并不是每个人都会给,而且每天也讨不了这么多人。
所以,我得分析,哪些是目标客户,哪些是潜在客户。”
他润润嗓子继续说,
“在华强北区域,我的目标客户是总人流量的3成,成功几率70%。潜在客户占2成,成功几率50%;剩下5成,我选择放弃,因为我没有足够的时间在他们身上碰运气。”
“那你是怎样定义你的客户呢?”
我追问。
“首先,目标客户。就像你这样的年轻先生,有经济基础,出手大方。
另外还有那些情侣也属于我的目标客户,他们为了在异性面前不丢面子也会大方施舍。
其次,我把独自一人的漂亮女孩看作潜在客户,因为她们害怕纠缠,所以多数会花钱免灾。
这两类群体,年龄都控制在20~30岁。
年龄太小,没什么经济基础;
年龄太大,可能已结婚,财政大权掌握在老婆手中。
这类人,根本没戏,恨不得反过来找我要钱。”
“那你每天能讨多少钱。”我继续问。
“周一到周五,生意差点,两百块左右吧。周末,甚至可以讨到四、五百。”
“这么多?”
见我有些怀疑,他给我算了一笔帐。
“和你们一样,我也是每天工作8小时,上午11点到晚上7点,周末正常上班。我每乞讨1次的时间大概为5秒钟,扣除来回走动和搜索目标的时间,大概1分钟乞讨1次得1块钱,8个小时就是480块,再乘以成功几率60%[(70%+50%)÷2],得到将近300块。”
“千万不能黏着客户满街跑。如果乞讨不成,我决不死缠滥打。
因为他若肯给钱的话早就给了,所以就算腆着脸纠缠,成功的机会还是很小。
不能将有限的时间浪费在无施舍欲望的客户身上,不如转而寻找下一个目标。”
强!这个乞丐听上去真不可貌相,倒像是一位资深的市场营销总监..
“你接着说。”
我更感兴趣了,看来今天能学到新的东西了。
“有人说做乞丐是靠运气吃饭,我不以然。
给你举个例子,女人世界门口,一个帅气的男生,一个漂亮的女孩,你选哪一个乞讨?”
我想了想,说不知道..
“你应该去男的那儿。身边就是美女,他不好意思不给。
但你要去了女的那边,她大可假装害怕你远远地躲开。”
“再给你举个例子。那天cocopark门口,一个年轻女孩,拿着一个购物袋,刚买完东西;还有一对青年男女,吃着冰淇淋;第三个是衣着考究的年轻男子,拿着笔记本包。我看一个人只要3秒钟,我毫不犹豫地走到女孩面前乞讨。女孩在袋子里掏出两个硬币扔给我,并奇怪我为什么只找她乞讨。我回答说,那对情侣,在吃东西,不方便掏钱;那个男的是高级白领,身上可能没有零钱;你刚从超市买东西出来,身上肯定有零钱。”
有道理!我越听越有意思..
“所以我说,知识决定一切!”
我听十几个总裁讲过这句话,第一次听乞丐也这么说..
“要用科学的方法来乞讨。天天躺在天桥上,怎么能讨到钱?走天桥的都是行色匆匆的路人,谁没事走天桥玩,爬上爬下的多累。要用知识武装自己,学习知识可以把一个人变得很聪明,聪明的人不断学习知识就可以变成人才。21世纪最需要的是什么?就是人才。”
“有一次,一人给我50块钱,让我替他在楼下喊 ‘安红,我想你’,喊100声。我一合计,喊一声得花5秒钟,跟我乞讨一次花费的时间相当,所得的酬劳才5毛钱,于是我]拒绝了他。”
“在深圳,一般一个乞丐每月能讨个千儿八百。运气好时的大概两千多点。全深圳十万个乞丐,大概只有十个乞丐,每月能讨到一万以上。我就是这万里挑一中的一个。
而且很稳定,基本不会有很大的波动。”
太强了~!我越发佩服这个乞丐了。
“我常说我是一个快乐的乞丐。其他乞丐说是因为我讨的钱多,所以快乐。我对他们说,你们正好错了。正是因为我有快乐、积极的心态,所以讨的钱多。”
说的多好啊!
“乞讨就是我的工作,要懂得体味工作带来的乐趣。雨天人流稀少的时候,其他乞丐都在抱怨或者睡觉。千万不要这样,用心感受一下这坐城市的美。晚上下班后带着老婆孩子逛街玩耍看夜景,一家三口其乐融融,也不枉此生了。若是碰到同行,有时也会扔个硬币,看着他们高兴的道谢走开,就仿佛看见自己的身影。”
“你还有老婆孩子?” 我不禁大声赞叹,引来路人侧目。
“我老婆在家做全职太太,孩子念小学。我在福田区按揭了一套房,十年分期,还差六年就还清了。我要努力挣钱,供我儿子读大学念市场营销专业,然后子承父业当一个比我更出色的乞丐。”
“我5年前在微硬中华大区做市场策划,2年前升为营销经理,月薪5千。要死要活的。后来我想这样永远也出不了头,就辞职不干了,下海来做乞丐,我愿意做一个高素质的乞丐。”
听完,我激动地说:“你有没有兴趣收我做徒弟..”
看完这则故事以后。我真的很感慨..
怎么自己还不如一个乞丐啊~ 惭愧,惭愧啊!

分享感想:
作为一个乞丐,他只是为了生活。
让家人过上像样的日子。
让生活有所改善。
让孩子能有普通群众的子女一样的生活环境。
在他的工作中做过市场分析。
而且很透彻的市场分析!
所以导致他和大多乞丐在收入上形成数倍的差距。
这说明什么呢?
在同一个生活、生存环境中都是做同样的行业,
为什么会有如此大的 “不平等”?
每个人都感觉这是多么的 “不平等”,但是只是每个人都只看见结果..
并没有去做到这几点:
1. 选择策划对象
2. 有针对的市场调查
3. 详细的市场分析
4. 寻找市场突破点
(这1-4点,如果您是专业的策划、营销、设计师,这些东西基本上可以来源于您的日常生活,因为您会每时每刻的去关注,从您专业的角度去关注、去分析。丰富头脑和积累知识。看见的每个场景您都会提出相关的解决和优化方案。因为您的脑海中每时每刻都在收集、整理、分析。都在想:怎么解决问题、怎么优化能使其发挥更大作用,让商家得到更大利益。)
5. 提出解决方案
6. 论证解决方案的可行性
这是我们见到的做策划(先号称策划吧)人的无限悲哀!
不管你是谁,不管你在当前企业里是做的什么职位!
(我只说大部分策划人,希望您不是这中间说道的现状之一)?还是你只是个小兵?!
在策划中你做到了吗?
也许你有几年、十几年、几十年的资深策划经验。拥有成功案例无数。做过什么什么大公司、大集团、跨国企业、全宇宙前多少位的企业的什么什么品牌策划。创造出什么什么人类名牌。这些是在很多策划人的简历上看见的。大家都会这样写来推销自己。希望可以在下个东家那儿拿到丰厚的待遇和享受到更好的福利。
但是市场在分秒中可以产生出千万种变化。
你的经验只能说明你的过去。
在现在策划中,那只是给你的策划思路上做到的一条运作思路指导。

所以在策划与营销中,您必须有市场调研、资料收集、资料整理、分析,这样您才可能做出可行性的市场营销客观的策划方案,一份适合地域、环境、实际的营销方案。




A nice article to be read and perhaps give me a shock as well. Well after a nice reading session and it's time for me to finish my assignment. Even a beggar can be come a nice marketers, why would I can't achieve to be a successful marketer?

Tales of Jericho

Posted by Fred | Posted in , | Posted on 16:08

0

There's a teenager named Jericho. With an ordinary looks, nothing special, one word: ordinary, to describe him. As Jericho's daily routine, he just attend classes, hanging out with friends, surfing Internet and doing revision like other ordinary students. He always believe that he got nothing special beneath himself, perhaps being ordinary wasn't a bad thing.


As a net surfer, there's a girl named Jacqueline starts to appear in his life. Both Jericho and Jacqueline initially had a nice conversation through instant messaging in the Internet. Both of them frequently encourage each other to face problems in their real life. Communication continues for quite a period, both of them decided to meet each other. Through their second meeting, Jacqueline request to start a relationship with Jericho, the reason Jericho is a nice guy. Jericho know that Jacqueline is ambitious and bold. Her actions are impulsive and highly optimistic by nature. Due to her sincerity, Jericho decided to give each other a chance. Jericho demand a lady who know how to cook, cheer him up and able to share everything with her. For him, coupling also means 2 individuals grow together to face the world, encouragement from each other is very important. Although Jacqueline don't know how to cook and kind of bold, he also tolerate with her because nobody is perfect include himself. As simple like ABC, a pair of new couple starts to appear in the town.

Both Jericho and Jacqueline demand a low profile relationship, that's why not much people know about it. People who knows about it are close friends of them. Jericho always worried that Jacqueline being alone and don't have companions, he frequently visit her. She stays quite far from Jericho but Jericho insist to visit her because that's his responsibility. Both of them are having life which ordinary couples had. Nice scenes never maintain forever, after a month they couple up, storm cloud starts to appear between them.

One day, Jacqueline felt sick and of course Jericho is definitely worried about her condition. Jericho go to her place and take care of her. Well with all the worries on his heart, he barely can smile towards Jacqueline and thinking what else he can do to help her. The next day, Jacqueline appears to seem OK in the beginning but sickness starts to conquer her again. Jericho is extra ordinary worry about her and go to her place immediately. On the moment, Jacqueline keep denying that she's sick. Her sickness and her patient reached to limit, she start to get real mad on Jericho. Jericho used to ask her the reason when she smile randomly, and to Jacqueline his method shows irrespectively. As a man, Jericho put his pride away and admit the mistake but it seems like Jacqueline still mad about it. When coupling with Jacqueline, this is the first time Jericho felt sad because he felt like his efforts for all along are nothing for Jacqueline. It seems like Jacqueline never appreciate what he had done to her. His teasing towards Jacqueline, with the purpose to cheer up the situation seems like showing disrespect towards her. With a broken heart, Jericho went home with a tired body. At that moment, Jericho actually have tonnes of works waiting for him to solve. By putting Jacqueline as his priority, and this is what he obtain exhaust and the feeling of despair which he think he had abandon it a long time ago.

On the next day, Jericho really fail to hide his despair and sadness, decided to be share with Jacqueline. Jacqueline seems like mad towards Jericho. He tried to get comfort from her, but it ended up he is the one who try to cheer Jacqueline. It's OK for him because Jericho willing to tolerate and bring what's best to both of them. Jacqueline demand this and that characteristic from Jericho to have a change and Jericho agree without thinking twice. He just want her to cheer up but at the same time his despair in his heart is getting darker and deeper. When the moment Jericho asking whether Jacqueline willing to change for him like what he currently did to her now, it's like a taboo. This question starts to turn the table off. Jacqueline decided to break up with Jericho, but Jericho wanted to save the relationship. For him, every relationships is precious and he told her to take it as an experience in their relationship. With her attitude, she just won't give a damn anymore and decided to break up. With a broken heart, that night was a sleepless night for Jericho again. It's been 3 days Jericho being sleepless. 1st day was worried about Jacqueline's condition, 2nd day was about his despair and 3rd day was the end of his relationship with Jacqueline.

Jericho wonders, Jacqueline didn't fulfill his demand condition as his dream girl but he still accept her. Why Jacqueline can't tolerate for this time and appears like she did nothing wrong at all. Jericho bears all the sin during their relationship, carry all the bad things even he didn't did it. He tried to get up over a break-up by doing this that he like such as shopping, have nice meals, having alcohol drinks at a nice surrounding and watch dramas. The question: what is my mistake still stick in his mind. After a week he break up with Jacqueline, he had a conversation with her again, asking about his mistake. Jacqueline told him that she demand a simple relationship, but wasn't that what Jericho is providing all along and she still can't feel it.

Calling her cute nickname like other couples had trampling her pride, showing disrespect towards her by the method he teasing her by asking what are you smiling at, and never trust her view which is Jericho must admit Jacqueline wasn't sick but the fact she's really sick.

Jacqueline, Jericho learn that treating everyone too nice isn't gonna works. He'll continue his life but with a theory in his mind: "why should I treat you so nice? I'll treat you based on the way you treat me." Jericho is also a normal human being, he had his own anger, and same goes to Jacqueline. Jericho being tolerate when the moment she being mad but why don't she did the same thing as well. Isn't that tolerate should available in a relationship? The absence of Jacqueline's tolerance is one of the facts that made both of them back to single life. Jericho changed a lot for others demand, want him appears to be full with humour, cheerful and etc. This time, like what Jacqueline demand (change for your own purpose) he changed for his own purpose, no more "Mr Nice Guy" to strangers or ordinary people. All along he tried to protect others but what he got is a bleeding heart and a body full with scars and pain, no people never and ever appreciate his efforts. Perhaps it's time for him to protect himself being hurt by others. That's the only thing he learn from coupling with Jacqueline. Until now, Jericho still had a question in his heart for Jacqueline: "would you willing to change your personality for me?"

Thank you, Jacqueline.

Thank you...


Review on 2010.

Posted by Fred | Posted in | Posted on 16:04

0

It's has been a while I manage to be in a carefree mode. When is the last time I able to be so carefree? This recalled me about what happen last year. Year 2010, it is consider the turning point for my life...


After ended STPM on the year 2009, the early year of 2010 is one of the most carefree moment in my life but happiness can't last long as well. Enjoyed my job as a Merchandiser for F&N before Chinese New Year starts and my Chinese New Year celebration as well. 26/02/2010, the worst day ever happen in my life. Got my STPM results which is totally despair for me. It brings big changes to my social circle and despair started to devour me. For such a long time, I break into tears and I don't know what I can do about it.



During the toughest moment, it seems like no one able to bring me out from disappointment. There's still a slight hope light ray can be seen. That's get an offer from any local universities. Bear the shame, I try to get any info which able to help me for getting a seat in any local universities. Hoping that the ray of hope can shine me the path for success in my future. End of May the result can be known. Hero or zero?

Having a job as a tutor to gain my income since March and started to drunk myself in Runescape as a pain killer for my despair. Insane involving myself in gaming is totally not my style. Go out for gaming until dawn draws near, playing online game day and night, this is total madness and I can't believe I actually spent this kind of life. On my 20th Birthday, I remembered I go through it by playing Runescape for the whole freaking day. Birthday for a loser didn't remembered well by others so it doesn't a big matter whether it's being celebrated or not. At the end of May, the moment I had been waiting had arrived and yet it's not a good news anyway. None, no offer are being received. Seeing other people put a smile on their face and brag about their university offer. Me? Sit at the corner and wish them all the best with a forceful smile on my face.

Quited my tutor job due to preparation for entering university and who knows I got nothing. During month June till July, I drunk myself even deeper in Runescape and hang out gaming at cyber cafe if being invited. Appeal had been done for hoping able to join local university no matter how slight the chance would be. For the first time in my life, my hand phone was so silence because it seems like I had been forgotten by the world. A week before my appeal results came out, get a walk in a mall and got myself a job. That moment I tried to extend the interview date because the hope of appealing would be success still occurs. When the result of appeal came out, it is a bad news to me and I seriously gave up on continue my studies anymore. All hopes are gone and almost everything had ended Fine! I choose to work instead of going for further studies.


Luckily I was accepted by the company and on 1st of August. I start my life as a permanent worker. Although I'm also working as a permanent worker after SPM but things are different, because I lost the thought of wanted to continue my studies anymore. Joined Padini and work as an Operation Assistant and mostly my job aspect is cashiering. In the beginning, it's kinda hard because it's new for me. Thanks for my colleagues, I managed to  follow the tide of this job. Working is kind of lifeless but I had to do it for earning money. Money was being kept and not much usage. Life was 'constant' because it's like repeating the same thing everyday. 

One day my friend told me that UTAR's January Intake. I just don't bother about it until the moment I heard the news. I found out I'll never had the chance of being promoted because I didn't have a degree. That's the moment I plan to continue my path of studies. Time passes and I really enjoy working and hanging around with my colleagues. They drag me out from the black deep despair which I was been for the half year of 2010. As I mentioned earlier, happiness just can't stay long. I manage to get an offer to proceed my study from UTAR, but that's not a surprise because private university focus on payment. As long you had the cash then they will welcome you. I quited my job and prepare my new journey of my life. 

In year 2010, the only happiest moment is the moment I worked at Padini. Although everyone had different background but friendship still can be born, especially you. Failure to enter local university lead me to know them, kinda ironic isn't it? Year 2010, the toughest moment in my life, I'll take it as an experience and motivation to continue my life. I manage to seen through many things especially humans nature, behaviour, motives and many more...

Well it's time for me do continue my preparation for my next semester. Time pass fast, isn't it? Just a blink of eyesight, STPM had been history for me and founded that I changed. Good or bad? Who knows?

The End Draws Near

Posted by Fred | Posted in , | Posted on 22:28

0

The whale had been in the deep sea region for quite some time. It's time for the whale to return and it means it's time for the whale to meet the jellyfish again. During the moment in the deep sea region, communication between the whale and the jellyfish is still available.

Lately, the old companion of the jellyfish appears again. Although it's not the first time he appears since the whale know him but this time he came back with preparation. He manage to drag the attention of the jellyfish until the jellyfish forgot the appearance of the whale. Since the whale is in the deep sea region, he can't come back in time due to personal reason. Now it seems like it's the end for the whale and the jellyfish being together.

Not being sad and down for the whale is a lie. The whale used to be good in hiding his emotion but this time he seriously fail to achieve until the nearby sea creatures also can sense it. The whale still believe there's still hope available. Is it the stubbornness or being optimistic? God knows....

The silly whale almost lost his interest to continue wandering around in the deep sea region and hope to be with the jellyfish to solve all the issues. The old companion of the jellyfish is truly annoying his mind but the whale can't do a thing. Now there's a important event happening in the deep sea region and the whale must do his best to get a nice score for the event. The motivations that he used to had, it seems like disappearing and fading.

There's a type of love named no fate and there's a type of abandon named fulfill.

Should the whale fulfill the desire of the old companion of the jellyfish and abandon his own demand by let them couple back together?

Actually what the whale want is a companion who really cares about him and prove to himself that he still had the passion to get himself a companion. It seems like there's a mountain blocking him to achieve this objectives all the time.

Choose among to love or being loved.

The whale will choose to love the one he like and try hard to change her opinion towards him. The whale tried his best for what he had done but there's no appreciation from his ex-companions as well. Maybe for the next time, the whale may choose to being loved by others. The whale is tired, exhausted and disappointed by it's past experience.

It's time for him to change his view of life....

A story I ripped from Facebook

Posted by Fred | Posted in | Posted on 22:02

0

From the very Begining, the girl's family objected strongly on her dating this guy. Saying that it has got to do with family background & that the girl will have to suffer for the rest of her life if she were to be with him.

Due to family's pressure, the couple quarrel very often. Though the girl love the guy deeply, but she always ask him: ''How deep is your love for me?''

As the guy is not good with his words, this often cause the girl to be very upset. With that & the family's pressure, the girl often vent her anger on him. As for him, he only endure it in silence.

After a couple of years, the guy finally graduated & decided to further his studies in overseas. Before leaving, he proposed to the girl: ''I'm not very good with words. But all I know is that I love you. If you allow me, I will take care of you for the rest of my life. As for your family, I'll try my best to talk them round. Will you marry me?''

The girl agreed, & with the guy's determination, the family finally gave in & agreed to let them get married. So before he leave, they got engaged.

The girl went out to the working society, whereas the guy was overseas, continuing his studies. They sent their love through emails & phone calls. Though it's hard, but both never thought of giving up.

One day, while the girl was on her way to work, she was knocked down by a car that lost control. When she woke up, she saw her parents beside her bed. She realised that she was badly injured. Seeing her mum crying, she wanted to comfort her. But she realized that all that could come out of her mouth was just a sigh. She has lost her voice......

The doctors says that the impact on her brain has caused her to lose her voice. Listening to her parents' comfort, but with nothing coming out from her, she broke down.

During the stay in hospital, besides silence cry,.....it's still just silence cry that companied her. Upon reaching home, everything seems to be the same. Except for the ringing tone of the phone. Which pierced into her heart everytime it rang. She does not wish to let the guy know. & not wanting to be a burden to him, she wrote a letter to him saying that she does not wish to wait any longer.

With that, she sent the ring back to him. In return, the guy sent millions & millions of reply, and countless of phonecalls,.. all the girl could do, besides crying, is still crying....

The parents decided to move away, hoping that she could eventually forget everything & be happy.

With a new environment, the girl learn sign language & started a new life. Telling herself everyday that she must forget the guy. One day, her friend came & told her that he's back. She asked her friend not to let him know what happened to her. Since then, there wasn't anymore news of him.A year has passed & her friend came with an envelope, containing an invitation card for the guy's wedding. The girl was shattered. When she open the letter, she saw her name in it instead.

When she was about to ask her friend what's going on, she saw the guy standing in front of her. He used sign language telling her ''I've spent a year's time to learn sign language. Just to let you know that I've not forgotten our promise. Let me have the chance to be your voice. I Love You. With that, he slipped the ring back into her finger. The girl finally smiled.

Tales of the wandering whale Pt.2

Posted by Fred | Posted in | Posted on 02:50

0

When the whale continue swimming into the deeper region of the ocean, he realised that he's not alone. Inside the deeper ocean, he still manage to know more friends and having fun.

But the water pressure was too strong and damage will be done to the whale as well. The only thing which encourage him to continue swim in the deeper ocean is jellyfish. Thinking of jellyfish, this will provide him mental strength to overcome anything in the deep ocean.

Until one day, jellyfish's friend arrived and inform the whale that jellyfish's isn't available. Well long before the whale know jellyfish, jellyfish had a companion(who is way more better than whale). He arrived and share some of jellyfish's information. The whale felt like his relationship with jellyfish is being threaten. He felt like he knows not much about jellyfish and he can't able to take care of jellyfish with this distance. Although the companion of jellyfish is also far from jellyfish but it able to get to jellyfish anytime it wants, not like the whale. The whale is of course absolutely sad about this incident but the feeling towards jellyfish is a real deal.

Should he continue wait? Or give up?